Feature
Reports & Analytics
Every chart links back to the underlying contacts. Click any number to see exactly who's in it.
Lifecycle funnel
Conversion rates between every stage, with cohort drill-down.
Lead score distribution
See where your pipeline strength actually sits.
Lead momentum
See which contacts are heating up before they go cold: a daily trend of your lead scores over time, not a prediction. Pro.
Pipeline value
Weighted forecast by stage, owner, and close date.
Campaign performance
Opens, clicks, bounces, and unsubscribes, per send and per segment.
Per-link click analytics
See which links your subscribers clicked: a top-link breakdown with total and unique clicks in every campaign report.
Automation impact
Fire counts and downstream outcomes for every workflow.
Deal attribution timeline
Every touch behind a deal: first touch, last touch, and days-in-stage. Pro+.
Win/Loss Reasons
Capture why every deal closes and see exactly which objections cost you the most revenue. Pro.
Goals & quota tracking
Set a monthly or quarterly number and watch attainment, pace, and projected finish in real time, per rep and org-wide, with an owner leaderboard. Pro.
Sales activity report
See the work behind the number: per-rep call, meeting, and completed-task volume over any period, with an inbound/outbound and outcome breakdown and a daily trend. The leading indicator that predicts which quotas will land. Pro.
Suggested next actions on your dashboard
Five highest-leverage moves, ranked, with reasons. Skips contacts you've already queued tasks for. Pro+.
Deal attribution timeline on every deal
Open any deal to see the ordered touches that moved it: first touch, last touch, total touches, and days in the current stage. Pro+.
Website traffic lives in Pulse
Privacy-first web analytics with trend charts, realtime visitors, conversion Goals, and crawler visibility, free on every plan.