Feature
Reports & Analytics
Every chart links back to the underlying contacts. Click any number to see exactly who's in it.
Lifecycle funnel
Conversion rates between every stage, with cohort drill-down.
Lead score distribution
See where your pipeline strength actually sits.
Pipeline value
Weighted forecast by stage, owner, and close date.
Campaign performance
Opens, clicks, bounces, unsubscribes — per send and per segment.
Automation impact
Fire counts and downstream outcomes for every workflow.
Deal attribution timeline
Every touch behind a deal — first touch, last touch, and days-in-stage. Pro+.
Win/Loss Reasons
Capture why every deal closes and see exactly which objections cost you the most revenue. Pro.
Suggested next actions on your dashboard
Five highest-leverage moves, ranked, with reasons. Skips contacts you've already queued tasks for. Pro+.
Deal attribution timeline on every deal
Open any deal to see the ordered touches that moved it — first touch, last touch, total touches, and days in the current stage. Pro+.