Articles
Practical guides for modern revenue teams
Honest writing on lead scoring, pipeline hygiene, sales automation, customer retention, outreach, and the messy realities of building a relationship-first sales motion that actually works.
3 articles
Outreach6 min read
Writing Cold Emails That Get Replies
A cold email lives or dies in the first line and the single ask. The anatomy of a message a busy stranger actually answers — relevance over volume, every time.
Paul HittJun 8, 2026
Outreach6 min read
Building Sales Sequences That Get Replies
A 6-touch cadence built around relevance, not volume — and the timing data behind what actually lands.
Paul HittApr 4, 2026
Outreach7 min read
Email Outreach: Winning the Deliverability Game
You can write the perfect email and still land in spam. The technical hygiene that keeps your outreach in the inbox.
Paul HittMar 27, 2026